DFSS Helps To Achieve Company Vision

Practice / Industry: DFSS


An Asian automotive OEM is No.8 in sales worldwide. The CEO of the company announced it is targeting to become No.5 worldwide by 2010. In order to accomplish this goal, the company’s execute vice president of engineering recognized a need to change its engineering culture. ASI-CG was called to help.

ASI Solution

DFSS (Design for Six Sigma) has been deployed before to address similar challenges. Armed with client’s vision and leadership commitment, ASI-CG transformed the culture. Changing the hearts and minds of the technical staff was a huge challenge and ASI-CG started with the top executive team. The commitment from senior management allowed for all sixty technical directors to participate in the 4-week project oriented Design for Six Sigma (DFSS) black belt training. Perception started to change as more engineers were trained. DFSS projects were carefully selected and assigned to each of the black belt candidates. Both top management and engineers were able to see and measure the success of the program.

Achieved Benefit

The business impact of the DFSS program was significant. There was a 200X return on investment. ASI-CG laid the groundwork needed for the corporation to create a multi-billion dollar gain. The company is now well position to achieve its vision and the market trends have reflected this.